Search Engine Forum

Pagination is a way of organizing or numbering a lot of data within a webpage to make it more manageable and user friendly. For example, if you go to nike.com and type in ‘shox’, you could potentially get one webpage with hundreds of Nike shox all on one page. However Nike uses pagination, which allows the user to view 30 or so shox per page within 10 different pages. (see screen shot below)

Pagination is a wily shape shifter, rearing its ugly head in contexts ranging from e-commerce, to newspapers, to forums. Bottom line is, if you’re in the business of on-page optimization, it’s not a question of if you’ll have to deal with pagination problems – it’s a question of when.

pagination is basically a way of making a website with a lot of information (products or listings of some sort) more user-friendly in terms of browsing or searching